Autor: Odette Latapi | Co-Fundadora, Okune Consulting | Socia PCMA En una industria donde las tendencias cambian a la velocidad de un clic, hablar de “la agencia de siempre” puede parecer una idea anticuada. Sin embargo, detrás de esa expresión hay uno de los activos...

Autor:  Gustavo Narcisi | CEO, KingConf | Socio PCMA LATAM  & Micaela Bernatavicius | Encargada de Marketing Digital, KingConf | La bandeja de entrada del email de un profesional de eventos es un campo de batalla. Entre confirmaciones, solicitudes de último minuto...

Autor: Osvaldo Rivera Rivera | Founder & CEO, OR Events Management | Socio PCMA  Durante años, la industria de reuniones se ha medido en números. El ROI (Return on Investment) ha sido la métrica suprema: cuántos asistentes llegaron, cuántos leads se generaron y...

Wächter is working to demystifiy the WCAG (Web Content Accessibility Guidelines) and explains why events professionals should care about them. Frank Wächter, senior digital marketing manager at Congrex Switzerland, a conference management company, recently led an...

BDO’s report finds nonprofits investing in their future, but looking at partnerships and mergers to weather government policy and funding shifts. Nonprofit leaders are generally feeling positive about their missions, according to a new survey, though many are keeping...

In celebration of National Hispanic Heritage Month, guest host Camille Sanders, CAE, director of chapter operations and programs at ISACA and host of LeadHERship Bytes, sits down with Carlos Cardenas, CAE, AAiP, senior strategic advisor at DelCor and co-founder of...