Speaking News You Can USE!
Supercharge Revenue Growth by Aligning Your Sales and Marketing Teams
By Mary Tucker | Senior Communications and Content Manager | IAEE Organizations that successfully align their sales and marketing teams consistently outperform their peers in revenue growth, customer acquisition and retention. Yet despite this clear advantage, many...
The Importance of Events in Fostering Trust
Singapore was the setting for PCMA APAC’s the Business of Events. I traveled to Singapore in mid-April for PCMA APAC’s the Business of Events, where, for two-and-a-half days, a global audience of event professionals gathered with experts from within and outside of our...
Wellness in Every Detail: How MGM Resorts Is Redefining Healthy Meetings
MGM Resorts is transforming business meetings by putting wellness at the forefront. Discover how a holistic approach can lead to more productive events. As the nature of work and travel continues to evolve, wellness has emerged as a cornerstone of the modern meeting...
Report: Exhibitors Need to Step Up Interactivity
A survey from Freeman found that attendees are looking for demos tailored to their needs, but the old-school booth remains the standard. Conference attendees are seeking more personalized and hands-on experiences when visiting tradeshow booths, according to a new...
Why New Orleans Isn’t Just “Built To Host” — It’s Built for Business, Too
Big changes are in store for New Orleans’ hospitality infrastructure, including a revamped riverfront and new hotels. In recent years, multi-billion-dollar investments have reshaped New Orleans’ infrastructure and industry, from energy to biosciences to aerospace,...
Behind the Scenes at edUcon 2025
PCMA edUcon 2025 photos by Jacob Slaton/Whatever Media Group. Welcome to the second full day of edUcon! By now, you’ve gotten a taste of what makes Louisville special and experienced the fresh approach that was taken with this year’s conference programming. Traci...
