Planner Liz Lathan modeled an event held at Atlantis Paradise Island in the Bahamas after the results of a study on ROE, which prescribed hands-on adventures and an enthusiastic welcome to keep the positive vibes flowing throughout the four-day event. When it comes to...

Facial analysis can provide meeting professionals with a moment-by-moment snapshot of the overall emotional response of groups of meeting participants. (Whatever Media Group) Trying to assess how someone feels from their facial expressions “can be tricky,” said Panos...

Encore’s senior vice president of communications and industry relations Amanda Armstrong recommends continually taking the temperature of attendees throughout the event journey. According to the CEMA Events Maturity Benchmarking Study, published late last year, “a...

Encore’s activation at IMEX America 2024 demonstrated how to use connected content across multiple LED banners for greater impact and participant engagement. In Convene’s April 2025 CMP Series, Convene editors explored what exactly Return on Emotion (ROE) means — both...

Not only was the Puppy Park a popular destination at Convening Leaders that brought participants joy, it resulted in an extremely high rate of adoption — most of the shelter puppies who were brought to the convetion center found forever homes. Photo courtesy Whatever...

PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2025 member Lillian Nguyen, MS, event security planner at Meta via Milestone Technologies, offers her tips to achieve work/life balance in the events...