Speaking News You Can USE!
Unlock Sponsorship Superpowers to Transform Your Marketing Strategy
By Mary Tucker | Senior Communications and Content Manager | IAEE Mastering the art of sponsorship marketing can make the difference between stagnation and extraordinary growth for exhibitions and events. Discover how to leverage sponsorship opportunities as powerful...
Content Authenticity and Embracing Verifiable Credentials
The rapid proliferation of information online has made it increasingly challenging to ensure the veracity of content. This article seeks to explore the significance of content authenticity and the adoption of verifiable credentials, providing strategic insights...
Lakshmee Lachhman-Persad | PCMA Member Spotlight
Get to know PCMA Member Lakshmee Lachhman-Persad, President & CEO, Accessible Travel NYC What initially led you to becoming involved with PCMA? I was first invited by long-standing member Stacey Courtney, Assistant Director of Convention and Events at Modern...
Advocacy Matters More Than Ever
Editorial Note: Originally published in the April 2025 issue of Trade Show Executive magazine. In thinking about this year’s ECA Legislative Action Day, the thought struck me that the trade show industry has never been more visible to policymakers in Washington, D.C....
People on the Move
Recent announcements about career changes include: Ashley Auman The Raleigh Convention Center, as part of Raleigh’s complex of venues, has announced the promotion of Ashley Auman, CEM-AP, to Director of Sales. A 15-year sales veteran, Auman will take over the...
Cleveland: The Authentic Meetings Destination That Delivers
Cleveland, a city that is defined by its grit, authenticity, and unassuming personality, is making a name for itself as a meetings and conventions host. In 2024, “The Land” illustrated its capabilities when hosting both the NCAA Women’s Final Four and the ASAE Annual...
