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How Can the Exhibitions and Events Industry Help LA?
The post How Can the Exhibitions and Events Industry Help LA? appeared first on IAEE.
How Event Strategists Can Drive Leadership Confidence Through Gross Profit Recovery
Attendance numbers are just one of the variables needed to understand your event’s gross profit recovery. (Whatever Media Group) To arrive at your largest event’s gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your...
8 Tips for Bridging the Gap Between Marketing and Sales Teams
In today’s dynamic business environment, the relationship between marketing and sales teams has never been more crucial with successful organizations mastering the art of harmonizing these two essential departments. Read on for eight valuable tips for creating a...
What a Week — That’s a Wrap for Convening Leaders 2025!
Morning yoga class got an upgrade this week when puppies were invited to join. This little one may have done more climbing than stretching. What a week at Houston’s George R. Martin Convention Center. We’ve put together a photo gallery of some of what happened over...
Convening Leaders Returns to the Birthplace of America — and PCMA
Convening Leaders will return to Philadelphia in 2026, joining such events as the FIFA World Cup, the MLB All-Star Game, and the 108th PGA Championship. In 2026, Convening Leaders attendees will have the chance to explore the storied streets of Philadelphia, the...
Incoming PCMA Chair Neil Brownlee Breaks New Ground
Incoming PCMA Chair Neil Brownlee addresses members of PCMA’s 20 in Their Twenties Class of 2025 on Sunday. Brownlee is the board’s first non-North American chair. (Whatever Media Group) Neil Brownlee attended his first Convening Leaders in 2011 in Las Vegas. “I’d...
