Speaking News You Can USE!
Is Your Event an Experience or Just a Service?
The economy and culture has shifted, and the expectations of event attendees have shifted right along with them. At last year’s CEIR Predict conference, Jim Gilmore, Co-Founder of Strategic Horizons LLP, delivered a session that challenged every assumption about what...
Research: Trade Shows Remain Top Marketing Investment
“Take That, Post-Pandemic Doubters. Trade Shows, Markets Are Thriving,” reads the headline of a recent article in Gifts & Decorative Accessories, highlighting how participation has returned to pre-pandemic levels at the gift and home industry’s major events in...
How Associations Can Assist Young Professionals
A new survey finds that Gen Z values skills and stability above simply climbing the ladder. Associations are well-positioned to help. “Young people these days just don’t want to lead.” Some variation of that mantra seems to get attached to every new generation; no...
Healthy Strategies for Healthcare Sponsorship
With the IAEE Healthcare Forum taking place next week, we thought we’d look at the issues that matter most to healthcare exhibition organizers. Spoiler alert: there’s no shortage of them. A recent IAEE Healthcare Insights Hour brought industry leaders together to...
AI Is Making Human Connection Scarcer — And More Valuable
As AI becomes more ubiquitous, live events’ capacity to create and foster human connection will grow more valuable. In two unrelated Convene Podcast conversations recorded months apart and on opposite sides of the world, the same theme emerged: The more content AI...
This Week on the Convene Podcast: Events with Social Impact, Designing for Nervous‑System Wellness, and the Power of Art in Meetings
Here’s what’s new on the Convene Podcast this week. Article: How One Medical Meeting Weaves Social Impact Into the Program The American Thoracic Society’s mission to promote public respiratory health goes hand in hand with community service initiatives at its annual...
