Speaking News You Can USE!
Giulia Ferrero
PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2026 member Giulia Ferrero, director of event marketing at Swapcard, has come to understand how events shape industries by creating environments where...
Report: Associations Need to Prove Their Relevance
Association Laboratory’s survey suggests that employers are tightening their belts and looking beyond associations for training and support. A new survey has found that associations are under increased pressure to demonstrate their value. The Looking Forward Impact...
Springing Into the Future of STEM with a Meeting in Albuquerque
Albuquerque is proving itself as a destination where accessibility, culture, and innovation converge—bringing global minds together. As the demand for future-focused STEM gatherings grows, Albuquerque is emerging as one of the Southwest’s most compelling destinations...
Your Content Using AI
Generative AI models have changed the way event marketers approach content strategy. When it comes to marketing your conference to prospective attendees, it’s about focusing less on the call to action and more on demonstrating how the event will address their specific...
5 Insights — and a Few Surprises — From B2B Event Attendee Research
Invision’s Evan Strange, Sam Rudelich, Michelle Bartosiewicz, and Eileen Page unpacked the agency’s annual report in a LinkedIn webinar. Several years ago, experiential marketing agency Invision launched a research and insights practice “to stay on top of shifting...
Plan a One-of-a-Kind Meeting in Puerto Rico
Break beyond traditional meeting spaces and gather in venues filled with natural light, ocean views, and tropical energy. In Puerto Rico, world-class facilities meet vibrant culture and unforgettable experiences that leave attendees inspired and ready to return. If...