Speaking News You Can USE!

How to Score Those Sweet Paid Speaking Gigs Like a Boss

Are you tired of talking to your cat about your passion for public speaking? Do you dream of standing in front of a crowd, captivating them with your words, and getting paid big bucks for it? Well, my friend, you're in luck. In this article, I'm going to show you how...

Report: Business Travel Increasing, With Caveats

New surveys of travelers and meeting planners suggests that attendees are looking for engagement that goes beyond keynotes and breakouts. Travel for events remains healthy, outpacing pre-Covid levels according to one new study, but attendee demands and expectations...

Sneak Peek: Operations, Risk & Show Management at Expo! Expo! 2026

No webinar or white paper can fully prepare you for the moment things go sideways onsite. That’s why Expo! Expo! IAEE’s Annual Meeting & Exhibition matters so much: it is the ONE EPIC EVENT where the people who’ve actually managed a crisis mid-show, renegotiated a...

How Leaders Can Keep Anxiety at Bay

Stress is abundant in the C-suite, especially these days. A healthy response demands responses that are authentic, not make-work. The most challenging thing about leadership is that doing it poorly often looks the same as doing it well. Confidence can rally the...
Giulia Ferrero

Giulia Ferrero

PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2026 member Giulia Ferrero, director of event marketing at Swapcard, has come to understand how events shape industries by creating environments where...

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Report: Associations Need to Prove Their Relevance

Association Laboratory’s survey suggests that employers are tightening their belts and looking beyond associations for training and support. A new survey has found that associations are under increased pressure to demonstrate their value. The Looking Forward Impact...

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Your Content Using AI

Your Content Using AI

Generative AI models have changed the way event marketers approach content strategy. When it comes to marketing your conference to prospective attendees, it’s about focusing less on the call to action and more on demonstrating how the event will address their specific...

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