Ed Simon

Visit Florida Keys & Key West has appointed Ed Simon as Executive Vice President and Chief Sales Officer. With more than three decades of expertise in travel and tourism and a deep and powerful network of industry relationships, Simon is poised to further position the Florida Keys & Key West as a premier global travel destination.

Simon will be responsible for driving the strategic direction of both sales and business development efforts, with a focus on leisure sales, group meetings, events, and long-term partnerships — all to benefit the Florida Keys community.

Simon previously served as Executive Vice President for Visit Lauderdale (the Greater Fort Lauderdale Convention & Visitors Bureau) where he led the sales, sports business development, and destination services divisions. His efforts played a pivotal role in growing the nationwide sales team, preparing them for the expansion of the Broward County Convention Center.