Marketing Strategies that Captivate Audiences

Mastering effective marketing strategies is essential for success and the Script Development learning track at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 delivered powerful insights for professionals seeking to elevate their marketing approach. This...
Reaching Your Sustainability Goals Starts With Your RFP

Reaching Your Sustainability Goals Starts With Your RFP

The Edmonton Convention Centre’s atrium is topped with Canada’s largest rooftop solar array. A decade ago, RFPs that included questions about sustainability were “incredibly rare,” said Melissa Radu, the executive director of stewardship for Explore Edmonton, the...
A Cure for CEO Pessimism

A Cure for CEO Pessimism

Recent surveys paint a gloomy picture of leaders’ expectations. But before tightening belts or praying to the AI gods, think about a bigger strategy. Optimism. Remember that? According to various surveys, leaders were overflowing with it six months ago. A CEO survey...