Aidan | Speaking Business Club

Report: Cost a Key Factor in Global Association Engagement

by Aidan | Apr 21, 2026 | Uncategorized

A Global Navigators survey found that the appetite to work with U.S. associations is strong, but budgets are tight. A new report identifies cost as the chief barrier keeping international stakeholders from engaging with U.S. medical associations. Navigating the Rocky...

Your Most Undervalued Event Strategy? Look Right Outside Your Office.

by Aidan | Apr 21, 2026 | Uncategorized

Here are some ways that organizations can more intentionally bring Gen Z voices into the design process. There’s no shortage of advice on how to design events for Gen Z, although real insights are rare. Freeman has spent the past few years studying their preferences,...

Visit Cincy Is What’s New and Now for Association Events

by Aidan | Apr 21, 2026 | Uncategorized

With a cutting-edge convention center, outdoor activation space, advanced tech, and downtown density, Cincinnati removes friction so planners can focus on creating memorable moments. Bold association meetings have met their match in Cincinnati. Backed by an ongoing...

‘Rebranding What Sustainability Is’

by Aidan | Apr 20, 2026 | Uncategorized

Two sustainability professionals who met at CL 26 share the challenges and opportunities they each face, the value of collaboration, and where the term sustainability falls short. Kyra Ferber and Kellyanne Perez-Vera met last fall at C4C (Convene for Climate) in...

Where Every Sustainable Exhibition Begins

by Aidan | Apr 20, 2026 | Uncategorized

Editorial Note: This blog is the first in a five-part series based on IAEE’s “How To Guide to Sustainable Exhibitions,” a toolkit that offers exhibition organizers a practical, step-by-step framework for adopting and advancing sustainable practices to reduce...