Aidan | Speaking Business Club

Evolución del rol comercial en MICE: de ventas a valor estratégico

by Aidan | Apr 30, 2026 | Uncategorized

Autor:  Kristal Rivas | Directora Comercial Latinoamérica, Integra Meetings | Socia PCMA Durante muchos años, el rol comercial en la industria MICE estuvo asociado principalmente a la generación de ventas: cerrar contratos, llenar salones, negociar tarifas y alcanzar...

Paving the Way for a Sustainable Future

by Aidan | Apr 30, 2026 | Uncategorized

Editorial Note: Originally published in the April 2026 issue of Trade Show Executive magazine. Sustainability has become one of the most important strategic priorities shaping the future of the trade show industry. Like many global industries, our industry has a...

People on the Move

by Aidan | Apr 29, 2026 | Uncategorized

Laura PurdyLaura Purdy, general manager of Toronto’s Exhibition Place, has announced that she will retire at the end of May. She began her career in marketing and communications within the commercial real estate sector before joining SMG (now Legends Global). After a...

Non-Dues Revenue: Your Association’s Key to Sustainability

by Aidan | Apr 29, 2026 | Uncategorized

As dues income fails to keep pace with rising costs, organizations can diversify their revenue streams—or risk long-term viability. Today, many associations are faced with a fundamental question that will impact not just how they operate in the future but, more...

Sadie Noland

by Aidan | Apr 28, 2026 | Uncategorized

PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2026 member Sadie Noland, marketing & sales specialist at the Pediatric Academic Societies Meeting, sees strategic adoption of AI as helpful to enhance...