Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Trainer and Speaker Leanne Calderwood, CMP. Her session, LinkedIn Lab: Crafting Your Professional Presence, will teach professionals to create and optimize their LinkedIn profiles.

Through live demonstrations and hands-on activities, Leanne will show attendees how to build a compelling LinkedIn presence that attracts leads and opportunities. Whether participants are just starting out or looking to elevate their profile, this interactive session will provide the tools and knowledge needed to make a lasting impression on LinkedIn.

Watch the video below in which Leanne shares insights on:

Creating a healthy balance of content on LinkedIn.
How a storytelling framework assists with creating posts that resonate with audiences.
The most effective content formats for LinkedIn.
What fuels her passion for maximizing one’s LinkedIn presence, and why it is so important in today’s business environment.

Expo! Expo! is THE PLACE TO BE to learn about the latest industry trends and technology, as well as network with professional peers. Find more information here including how to take advantage of special promos for IAEE members.

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