People on the Move

People on the Move

Laura Soto Visit Cincy recently hired Laura Soto as its new senior sales manager. She will lead the organization’s presence in Chicago and grow national account business for the region. Soto most recently worked with large groups and citywide conventions for the...
Using AI Tools to Find Patterns in Registration Data

Using AI Tools to Find Patterns in Registration Data

The best place to look for event registration trends is in your own data. Some trends in the timing of event registrations are fairly predictable, said event technology and marketing consultant Nick Borelli. For example, there’s a correlation between years of...

Report Urges Associations to Update Their Strategy

The paper from Association Forum encourages leaders to look beyond event revenue, embrace AI, and bolster their industries’ workforces. A new report presents a series of strategic recommendations for associations in the face of a changing social and economic...

The New Blueprint for Revenue Growth in Associations

Forward-thinking association leaders are unifying workflow data in order to understand how every member interaction, transaction, and engagement contributes to growth. This article provides a practical framework for shifting from disconnected systems to a truly...