by Aidan | Jun 4, 2025 | Uncategorized
By Mary Tucker | Senior Communications and Content Manager | IAEE Organizations that successfully align their sales and marketing teams consistently outperform their peers in revenue growth, customer acquisition and retention. Yet despite this clear advantage, many...
by Aidan | Jun 4, 2025 | Uncategorized
Singapore was the setting for PCMA APAC’s the Business of Events. I traveled to Singapore in mid-April for PCMA APAC’s the Business of Events, where, for two-and-a-half days, a global audience of event professionals gathered with experts from within and outside of our...
by Aidan | Jun 4, 2025 | Uncategorized
MGM Resorts is transforming business meetings by putting wellness at the forefront. Discover how a holistic approach can lead to more productive events. As the nature of work and travel continues to evolve, wellness has emerged as a cornerstone of the modern meeting...
by Aidan | Jun 3, 2025 | Uncategorized
A survey from Freeman found that attendees are looking for demos tailored to their needs, but the old-school booth remains the standard. Conference attendees are seeking more personalized and hands-on experiences when visiting tradeshow booths, according to a new...
by Aidan | Jun 3, 2025 | Uncategorized
Big changes are in store for New Orleans’ hospitality infrastructure, including a revamped riverfront and new hotels. In recent years, multi-billion-dollar investments have reshaped New Orleans’ infrastructure and industry, from energy to biosciences to aerospace,...
by Aidan | Jun 2, 2025 | Uncategorized
PCMA edUcon 2025 photos by Jacob Slaton/Whatever Media Group. Welcome to the second full day of edUcon! By now, you’ve gotten a taste of what makes Louisville special and experienced the fresh approach that was taken with this year’s conference programming. Traci...
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