Halee Grimsdale

Halee Grimsdale

PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry.  Class of 2025 member Halee Grimsdale, experience coordinator for e=mc2 events, would like to see the events industry shift from a “take-make-dispose” model to one...
5 Insights for Building a New Event

5 Insights for Building a New Event

For Newtopia Now, having a clearly defined mission, vision, and purpose provided cohesion across all disciplines and brought the Newtopia Now story to life. Transforming an idea into a successful new event requires more than just creativity and a clear vision. Last...
How Boards Can Address Disruption

How Boards Can Address Disruption

Strategic governance is under more pressure than ever. ASAE Research Foundation Chair Jay Karen, CAE, discusses effective responses, at ASAE and beyond. Jay Karen, CAE, CEO of the National Golf Course Owners Association, joined the ASAE board in 2020. “It was the best...