Marketing Events Through Geopolitical Uncertainty

Marketing Events Through Geopolitical Uncertainty

While uncertainty presents challenges, it also creates opportunities to reinforce events’ value. As you navigate global uncertainties, here are four approaches you can take to minimize risks and maximize potential opportunities. 1. Focus on High-Impact Audiences Not...
How to Design for Return on Emotion

How to Design for Return on Emotion

Planner Liz Lathan modeled an event held at Atlantis Paradise Island in the Bahamas after the results of a study on ROE, which prescribed hands-on adventures and an enthusiastic welcome to keep the positive vibes flowing throughout the four-day event. When it comes to...
How to Navigate the ‘Sticky Spot’ of Measuring ROE

How to Navigate the ‘Sticky Spot’ of Measuring ROE

Encore’s senior vice president of communications and industry relations Amanda Armstrong recommends continually taking the temperature of attendees throughout the event journey. According to the CEMA Events Maturity Benchmarking Study, published late last year, “a...
5 Ways to Emotionally Engage Attendees

5 Ways to Emotionally Engage Attendees

Encore’s activation at IMEX America 2024 demonstrated how to use connected content across multiple LED banners for greater impact and participant engagement. In Convene’s April 2025 CMP Series, Convene editors explored what exactly Return on Emotion (ROE) means — both...