5 Lessons From the ‘Wicked’ Movie Marketing Campaign

5 Lessons From the ‘Wicked’ Movie Marketing Campaign

by | Jan 6, 2025 | Uncategorized

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical “Wicked,” part of the film’s marketing strategy. (Courtesy of The LEGO Group) The only thing bigger than singer and actor...

Thrive in 2025: Maximize Your IAEE Member Benefits

by | Jan 6, 2025 | Uncategorized

Happy new year! It is that time of year where lists of resolutions, goals, to-do’s, hopes and dreams are made – and IAEE is no different. At the top of our list (every year, actually) is serving our members in the best ways we can. It is paramount to us that we...
10 Best Whova Alternatives and Competitors for 2025

10 Best Whova Alternatives and Competitors for 2025

by | Jan 6, 2025 | Uncategorized

10 Best Whova Alternatives and Competitors for 2025 When it comes to event management software, Whova is often one of the first names that comes to mind. While Whova is undeniably powerful, many event planners are looking for more tailored, scalable, and...
How to Make a Resolution Stick

How to Make a Resolution Stick

by | Jan 3, 2025 | Uncategorized

A new year offers reasons for optimism. But experts argue that success depends on setting realistic goals. Business leaders felt very good about things entering 2025. According to a Fortune/Deloitte survey of 141 CEOs conducted shortly after the presidential election,...