Capturing Attention through Neuromarketing

by | Dec 9, 2024 | Uncategorized

Expo! Expo! IAEE’s Annual Meeting & Exhibition 2024 takes a deep dive into the inner workings of exhibitions and events with six unique learning tracks from thought leaders such as Janet Sperstad, CMP-Fellow, Faculty Emerita at Madison College. She will present...
Canada is Building Bridges to Sociocultural Sustainability

Canada is Building Bridges to Sociocultural Sustainability

by | Dec 9, 2024 | Uncategorized

Learn what sociocultural sustainability really means—and how inclusive design and meaningful collaboration can transform your meetings into unforgettable experiences with lasting value. This case study highlights Canada’s innovative approach to integrating Indigenous...
How Oak View Group Is Working to Positively Disrupt Events

How Oak View Group Is Working to Positively Disrupt Events

by | Dec 6, 2024 | Uncategorized

OVG-managed McCormick Place in Chicago recently received the Events Industry Council’s Silver Level Certification for its sustainability efforts. With more than 10 million annual business event attendees and more than 12 million square feet of exhibition space, Oak...
Trends Report 2025: Event Attendees as Consumers First

Trends Report 2025: Event Attendees as Consumers First

by | Dec 6, 2024 | Uncategorized

Illustration by Julie Murphy Annual Events Industry Forecast Our usual approach to Convene‘s Annual Industry Forecast is to cast a wide net, gathering a variety of data related to the business events industry, including travel, lodging, technology, and the workplace....
How to Build a Story Around Data

How to Build a Story Around Data

by | Dec 6, 2024 | Uncategorized

The numbers aren’t enough. Offering context can help surface and address biases people—including leaders—have around data. In today’s charged political atmosphere, media fact-checks are abundant. And they’ve led to a phrase that is admirably accurate yet often...