Why Retention is the Real Growth Strategy

Why Retention is the Real Growth Strategy

Business event organizers can increase the likelihood of “peak moments” by designing the attendee journey around them. Freeman research suggests that, on average, only 30 percent of event audiences return from year to year. That means organizers must replace roughly...
We don’t just check boxes. We change the experience.

We don’t just check boxes. We change the experience.

One of the United States’ largest urban parks, Forest Park has access points across Northwest Portland and many miles of trails to walk, hike or bike. In Portland, Oregon, you’ll find the space, authentic experiences and local insight to create something that stands...

CEM Spotlight on Abdullah Almadani, CEM

Abdullah Almadani, CEM serves and the Training Programs and Conferences Officer for the Saudi Bar Association. In this role, he is responsible for planning, organizing, and delivering high-quality training programs and conferences, including coordination with...
Blazing New Trails

Blazing New Trails

2025 International Trails Summit Date: April 15–17, 2025 Location: Madison, Wisconsin Illustration by Carmen Segovia In 1976, a small group of eight companies specializing in trail building formed the Western Trail Builders Association, laying the groundwork for what...
Stitching Together a Resistance Movement

Stitching Together a Resistance Movement

QuiltCon 2026, the world’s largest annual modern quilting event, brought 29,000 attendees in February to the Raleigh Convention Center in Raleigh, North Carolina. The convention included a juried competition, notable this year for dozens of quilts sparking...