Fixing a Broken Conference Model

Fixing a Broken Conference Model

Jenny Sauer-Klein, found of The Primary Shift workplace experience design studio, brought 150 participants together to talk about how to build connection and impact at the inaugural The Conference for Conferences. Photo by Selina Pan The traditional conference...

The View from Both Sides of the Table: My CEM Journey

Years ago in my career, I had the incredible opportunity to become involved with the International Association of Exhibitions and Events® (IAEE) and pursue my Certified in Exhibition Management® (CEM) designation while working with a General Service Contractor (GSC)...

How to Lead Through Turbulence

Clear communication is more important than ever now—even if what you’re saying is you’re not sure what’s next. 2025 has been a year of uncertainty and disruption for associations, as they’ve watched their members and industries get pushed and pulled by the political...

The Ethics Behind Innovation

Editorial Note: Originally published in the October 2025 issue of Trade Show Executive magazine. Throughout the year, I’ve discussed the indelible impact that technology is making on our trade shows along with the doors it’s opening for our industry. The lightning...