CEMA Study Tour: Oktane25

CEMA Study Tour: Oktane25 Hosted by Katie Batten, Director of Strategic Event Marketing and Customer Portfolio at Okta, this panel-style recap takes you inside the conversations from the Oktane Study Tour. Hear directly from tour participants as they reflect on how...

Rebel Marketing with a Cause (Better Yet – Results!)

By Mary Tucker | Senior Communications and Content Manager | IAEE Getting people to register for your event is hard. Getting them to actually show up? Even harder. If you’ve ever grimaced at disappointing registration numbers or watched your attendance rates drop...
Have We Moved the Sustainability Bar?

Have We Moved the Sustainability Bar?

New survey data from American Express suggests that sustainability plays a supporting role, rather than a starring role, in business events. The results of American Express Global Business Travel’s (AmEx GBT) annual Meetings & Events Forecast are in. What role...
Early Holidays, Easy Access: Meetings Before the Rush

Early Holidays, Easy Access: Meetings Before the Rush

Autumn on Chicago’s North Shore offers vibrant colors, scenic lakefronts, and an inspiring setting for memorable gatherings. Before the December bustle, November meetings on Chicago’s North Shore benefit from affordable rates, relaxed travel near O’Hare, and the charm...