by Aidan | Oct 15, 2025 | Uncategorized
Autor: Joceline Campos | Proposal & Wedding Planner / Confundadora – Directora Comercial, V&C Events House | Socia PCMA Estamos inmersos en una industria donde el profesionalismo y liderazgo se miden por los años de experiencia en algún cargo, cuando en...
by Aidan | Oct 14, 2025 | Uncategorized
Autor: Odette Latapi | Co-Fundadora, Okune Consulting | Socia PCMA En una industria donde las tendencias cambian a la velocidad de un clic, hablar de “la agencia de siempre” puede parecer una idea anticuada. Sin embargo, detrás de esa expresión hay uno de los activos...
by Aidan | Oct 14, 2025 | Uncategorized
Autor: Gustavo Narcisi | CEO, KingConf | Socio PCMA LATAM & Micaela Bernatavicius | Encargada de Marketing Digital, KingConf | La bandeja de entrada del email de un profesional de eventos es un campo de batalla. Entre confirmaciones, solicitudes de último minuto...
by Aidan | Oct 14, 2025 | Uncategorized
Autor: Osvaldo Rivera Rivera | Founder & CEO, OR Events Management | Socio PCMA Durante años, la industria de reuniones se ha medido en números. El ROI (Return on Investment) ha sido la métrica suprema: cuántos asistentes llegaron, cuántos leads se generaron y...
by Aidan | Oct 14, 2025 | Uncategorized
Wächter is working to demystifiy the WCAG (Web Content Accessibility Guidelines) and explains why events professionals should care about them. Frank Wächter, senior digital marketing manager at Congrex Switzerland, a conference management company, recently led an...
by Aidan | Oct 14, 2025 | Uncategorized
BDO’s report finds nonprofits investing in their future, but looking at partnerships and mergers to weather government policy and funding shifts. Nonprofit leaders are generally feeling positive about their missions, according to a new survey, though many are keeping...
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