CEM Spotlight on Saad Aldawood, CEM

Saad Aldawood, CEM currently serves as the Event Planning Officer for the Misk Foundation.  He started his career in 2018 through community service as a volunteer director in various organizations. In 2019, Saad worked in food and beverage, followed by roles such as...

The Virtue of Doing Less

Leaders are often charged to add new projects. But overburdened executives should also look at places to ease their burdens. An association leader can be easily enchanted by one word: more. More products and services, more member groups to reach out to, more sponsors,...

More Engagement, Same Challenges Face Associations

New research reveals that, despite more frequent and innovative outreach efforts, many associations still struggle to overcome communication barriers and forge meaningful connections with members. Solving these challenges calls for a sharper focus on strategy and a...