Why CEOs Need a Story

Why CEOs Need a Story

An association’s research numbers matter, but context around those numbers matters just as much, experts say. “We need to be a data-driven association,” a CEO might say. OK, great. Why? I don’t ask that because I question the importance of data to a successful...
Why Now Is the Time to Connect in Tampa Bay

Why Now Is the Time to Connect in Tampa Bay

The Tampa Convention Center sits directly on the Hillsborough River. Why does the sun seem to shine a bit brighter when groups convene in Tampa Bay? Maybe it’s the waterfront convention district. Maybe it’s the award-winning amenities and services. Or maybe it’s one —...