In this episode of Associations NOW Presents, guest host Gary LaBranche, FASAE, CAE, AAiP, CEO of the Risk and Insurance Management Society, is joined by Francisco Gómez, Founder and CEO of Factum Global, and Pietro Macchiarella, MBA, CAE, Senior Director of Data and Insights at YPO, for a timely conversation on how geopolitical disruption is reshaping the association landscape. They explore the slowdown of trade globalization, increasing travel and visa challenges impacting events and engagement, and the growing tension between taking action and staying silent as political issues intersect with mission-driven work. The discussion emphasizes the importance of clear, grounded communication with boards, along with practical strategies like scenario planning and tabletop exercises to prepare for uncertainty. The group also examines how associations can stay agile without compromising their core mission, including the role of AI in monitoring trusted information sources and the value of incorporating diverse global perspectives. As the conversation unfolds, they point to a more fragmented, multipolar world, rising cyber and data risks, and evolving member expectations—offering insight into how association leaders can navigate what comes next.

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