Speaking News You Can USE!
The Art of Exhibition Floor Design
In today’s competitive business landscape, exhibitions and events remain a vital platform for networking, showcasing products and driving industry growth. A key component to the success of these events is the design of the exhibition floor. Here, we explore innovative...
Why Associations Need To Be Ready To Make Strategic Use of AI
Artificial intelligence is emerging as a potential asset for associations in a time where doing more with less has become increasingly important. With capabilities ranging from data analysis to content management, AI-powered tools can help associations make the most...
FTC’s New Impersonation Rule Means to Stop Scammers
The Federal Trade Commission’s rule on government and business impersonation went into effect April 1, which targets among other things, scams aimed at the business events industry. PCMA’s Catalyst community offers members a platform to ask each other questions, share...
How Fair Is It to Compare Generative AI Tools?
Spark demonstrations during edUcon helped participants familiarize themselves with the AI tool. (Whatever Media Group) A lot has changed in the conversation about generative AI since last January, when Anh Nguyen, CMP, founder of Spark Event Management, and Shawn...
How to Tackle Big Challenges
A new report says CEOs are more interested in engaging in big environmental and tech problems. That’s admirable, but not at the expense of treating your people well. Confidence is a virtue in CEOs, we know. But what CEOs decide to be confident about also matters. A...
How NatCon Created Memorable Engagement Through Playful Activations
Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon, is the largest gathering of behavioral health professionals in the...




