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Lead the Way: 4 Game-Changing Benefits of a Lead Capture App for Exhibitors
Lead the Way: 4 Game-Changing Benefits of a Lead Capture App for Exhibitors Ah, trade shows—the bustling hubs of opportunity where innovation meets excitement! Just think about it: you step into a vibrant exhibition hall filled with captivating booths, eager...
‘Right Now, We’re in Triage Mode’
AccuWeather estimates that the total economic loss from Hurricane Helene could total up to $250 billion. So far, it is the deadliest storm to hit the mainland U.S. since Hurricane Katrina. (World Central Kitchen) “Right now, we’re in triage mode,” said Melissa Murray,...
The Art of Exhibition Floor Design
In today’s competitive business landscape, exhibitions and events remain a vital platform for networking, showcasing products and driving industry growth. A key component to the success of these events is the design of the exhibition floor. Here, we explore innovative...
Why Associations Need To Be Ready To Make Strategic Use of AI
Artificial intelligence is emerging as a potential asset for associations in a time where doing more with less has become increasingly important. With capabilities ranging from data analysis to content management, AI-powered tools can help associations make the most...
FTC’s New Impersonation Rule Means to Stop Scammers
The Federal Trade Commission’s rule on government and business impersonation went into effect April 1, which targets among other things, scams aimed at the business events industry. PCMA’s Catalyst community offers members a platform to ask each other questions, share...
How Fair Is It to Compare Generative AI Tools?
Spark demonstrations during edUcon helped participants familiarize themselves with the AI tool. (Whatever Media Group) A lot has changed in the conversation about generative AI since last January, when Anh Nguyen, CMP, founder of Spark Event Management, and Shawn...
