Lippman Connects partnered with EVOLIO Marketing to share research, including about using predictive AI for attendee acquisition, at the recent Attendee Acquisition Roundtable in Chicago. When Mariaelana Morales attended Lippman Connects’ Attendee Acquisition...

Your colleagues are on the move, find out who is going where. Kara Franker Visit Florida Keys & Key West has named Kara Franker, CDME, as its new president and CEO. Franker has served as chief executive officer for Colorado’s Visit Estes Park since 2021 and is...

Ben Goedegebuure, chief global strategy officer at Maritz, and Maria Düthorn, event manager at Siemens AG, spoke on the Convene podcast from Convening EMEA 2023. In the last week, I’ve read that 2024 is likely to be the hottest on record and that in Las Vegas, which...

Originally published by 4imprint When it comes to bringing in new customers, it’s hard to top the value of a referral. Across industries, the conversion rate for referred customers is three times higher than the average lead conversion rate, making referred customers...

Amanda Gorman kicked off #ASAE24 by encouraging attendees to be authentic and open. At the Opening Session of the ASAE Annual Meeting and Expo on Sunday, poet Amanda Gorman challenged leaders to be open about discussing feelings of pain and division. “Where I always...

Hunter McKinley, cofounder and CEO of Backtrack’s parent company, Yac, speaks with an ECEF attendee in May. (Courtesy Lippman Connects) Standing out as an exhibitor at trade shows and other events isn’t easy. The cofounders of Backtrack, an AI booth sales assistant...