Speaking News You Can USE!
Beyond Sustainability Show and Tell
Carolina Goradesky (right), PCMA’s former head of global sustainability, and Amanda Simons (white pants), a founder and principal at Honeycomb Strategies, speak to participants of a behind-the-scenes sustainability tour at PCMA Convening Leaders 2024 in January at the...
Rethinking Swag at Events
According to the latest analysis from the Advertising Specialty Institute, distributor sales of promotional products, including event giveaways, in 2023 set a new record, reaching more than $26 billion in sales. Last year, a Reddit user who was helping to plan for a...
Addressing Carbon-Intensive Air Travel in the Events Industry
Participants in a PCMA Executive Leadership Summit at Convening Leaders 2024 were invited to workshop solutions to challenges facing the events industry, including air travel’s contribution to global CO2 emmissions. I wish we would. I wonder if we could. I worry we...
How to Make Your Strategy’s Message Stick
A website and announcement aren’t enough. Communicating strategic goals to staff means making its principles concrete and soliciting their input. At effective associations, strategy is key: Boards, staff leaders, and other stakeholders put in a lot of time and effort...
Food, Culture, Nature, Events — Why Cleveland Is a Perennial Group Favorite
However and whenever visitors explore Cuyahoga Valley National Park, they’ll find amazing nature scenes. It doesn’t matter when groups head to “The Land,” there’s always something to do in Cleveland. As soon as eventgoers land at Cleveland Hopkins International...
Attendee Acquisition for B2B Events is Changing
Originally published on CEIR.org Business-to-business (B2B) events have undergone a significant transformation as the industry recovers from the pandemic. Event organizers have had to adapt and innovate to meet the needs of attendees while event marketers explore ways...
