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Organizadores de Eventos como Agentes de Cambio hacia la Sostenibilidad
Autor: Juan F. Rubio | Director, Rubio Meetings Architects | Socio PCMA LATAM La industria de eventos se enfrenta a desafíos sin precedentes, como el cambio climático, la escasez de recursos y las crecientes expectativas de los asistentes en cuanto a la...
Impulsa la Asistencia a tus Eventos Utilizando el Poder del FOMO
Autor: Eduardo Yarto | Director General, Yucatán Meetings | Socio PCMA LATAM Fear of missing out, por sus siglas en inglés FOMO, se refiere al miedo a estar ausente, a ser excluido de algo o perderse de experiencias. Si bien es un término que aplica particularmente...
Los Líderes del Futuro: PCMA Young Professionals & Universidades en IBTM Americas 2024
Autores: Marcela Torres | Gerente Marketing & Comunicación, PCMA Latam | & Sofía Valencia | Community & Membership Success, PCMA LATAM | La industria de eventos está experimentando una transformación liderada por jóvenes profesionales que aportan nuevas...
Five Lessons from 50 years of Conventions in Calgary
The Calgary TELUS Convention Centre is connected to more than 1,100 hotel rooms and a pedestrian street lined with dining, nightlife, and more. It’s a big year at the Calgary TELUS Convention Centre (CTCC). The first-ever purpose-built convention center in Canada...
Less Traveled Roads in the Digital Landscape
Editorial Note: Originally published in the August 2024 issue of Trade Show Executive magazine. “Two roads diverged in a wood, and I –I took the one less traveled by,And that has made all the difference.” I find these lines from Robert Frost’s “The Road Not Taken”...
A Destination on the Rise
There’s a lot happening in Sioux Falls, and locals know it. Now, people around the country are starting to take notice of this booming city on the prairie. Getting to Sioux Falls South Dakota’s largest city sits in the southeast corner of the state, near the...
