Originally published by 4imprint When it comes to bringing in new customers, it’s hard to top the value of a referral. Across industries, the conversion rate for referred customers is three times higher than the average lead conversion rate, making referred customers...

Amanda Gorman kicked off #ASAE24 by encouraging attendees to be authentic and open. At the Opening Session of the ASAE Annual Meeting and Expo on Sunday, poet Amanda Gorman challenged leaders to be open about discussing feelings of pain and division. “Where I always...

Hunter McKinley, cofounder and CEO of Backtrack’s parent company, Yac, speaks with an ECEF attendee in May. (Courtesy Lippman Connects) Standing out as an exhibitor at trade shows and other events isn’t easy. The cofounders of Backtrack, an AI booth sales assistant...

It remains a difficult environment for the events industry, with planners continuing to face a host of challenges, from narrowing budgets to the effects of extreme weather events due to climate change. But more than three-quarters of planners still believe the sector...

Navigating the ASAE Annual Meeting and Expo can be overwhelming, especially for first-timers. Some advice for how to make it both meaningful and fun. Every time I’ve set foot in the home for the ASAE Annual Meeting and Expo, I stress out a little. There are a lot of...