Speaking News You Can USE!
Yolanda Simmons Battle | PCMA Member Spotlight
Discussing mental health with PCMA Member Yolanda Simmons Battle, Associate Director, Meetings and Events, American Psychological Association Can you share a little about why you think prioritizing mental health is important in the business events industry? Having...
Association Creates AI-Powered “Virtual Member”
APMP’s tool is engineered to respond to members’ queries—and allay fears about what AI will do to their profession. An association has created an AI-powered “cognitive neural entity” to serve as a virtual member providing support for its members. The American Proposal...
Value Based Selling and CEIR Research: A Key Combination
By Dan Cole | Senior Director, Exposition Sales | AVIXA Originally published on CEIR.org I have been fortunate to work in the trade show industry for 25 years. My approach to selling sponsorships and exhibit spaces has been shaped by years of experience, challenges,...
Sky’s the Limit at Pyrotechnics Convention
2024 American Pyrotechnics Association Annual Meeting & Convention When: Sept. 24–27, 2024 Where: Sheraton Grand Nashville Downtown, Nashville, Tennessee Website: AmericanPyro.com Expected 2024 Attendees: 350 2023 Attendees: 330 Fireworks displays are both...
Potenciando el Futuro: Programa Young Professionals de PCMA para el Desarrollo de Talento en la Industria de Reuniones
En el competitivo entorno laboral actual, los empleadores y líderes enfrentan retos significativos para atraer y retener talento destacado que impulse sus organizaciones hacia el éxito. Según un informe de McKinsey, el 87% de las empresas enfrentan brechas de...
Eventos de Debut y Despedida: Secretos del Éxito y el Fracaso
Autor: Eduardo López | CEO, Alfa Alquimia Agency | Socio PCMA LATAM Desde hace 25 años que me dedico profesionalmente a la industria de eventos, espectáculos y marketing experiencial, como Productor Ejecutivo con mi empresa Alfa Alquimia Agency. A lo largo de este...





