Speaking News You Can USE!
Evolución del rol comercial en MICE: de ventas a valor estratégico
Autor: Kristal Rivas | Directora Comercial Latinoamérica, Integra Meetings | Socia PCMA Durante muchos años, el rol comercial en la industria MICE estuvo asociado principalmente a la generación de ventas: cerrar contratos, llenar salones, negociar tarifas y alcanzar...
Paving the Way for a Sustainable Future
Editorial Note: Originally published in the April 2026 issue of Trade Show Executive magazine. Sustainability has become one of the most important strategic priorities shaping the future of the trade show industry. Like many global industries, our industry has a...
People on the Move
Laura PurdyLaura Purdy, general manager of Toronto’s Exhibition Place, has announced that she will retire at the end of May. She began her career in marketing and communications within the commercial real estate sector before joining SMG (now Legends Global). After a...
Non-Dues Revenue: Your Association’s Key to Sustainability
As dues income fails to keep pace with rising costs, organizations can diversify their revenue streams—or risk long-term viability. Today, many associations are faced with a fundamental question that will impact not just how they operate in the future but, more...
Sadie Noland
PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2026 member Sadie Noland, marketing & sales specialist at the Pediatric Academic Societies Meeting, sees strategic adoption of AI as helpful to enhance...
Report: Volunteer Time Increasing in Value
The annual study by Independent Sector argues that putting a dollar figure on volunteering has strategic benefits. A new report finds that the value of volunteering for nonprofits is increasing, reflecting its increasing importance to the sector. The Value of...
