5 Marketing Strategies From the Savannah Bananas

5 Marketing Strategies From the Savannah Bananas

Known as the “Harlem Globetrotters of Baseball,” the Savannah Bananas have taken the country by storm for their high-energy, entertaining, and choreographed games. Jesse Cole, the creator of the Banana Ball tour, uses the “Five E’s Blueprint for Fandom” to guide the...

Principals’ Association Widens Scope

The National Association of Secondary School Principals announced that it was welcoming K-12 administrators, with a name change to match. A major education association is expanding the range of members it supports, overlapping with the mission of another established...
Shimal Jaykant, DES, SEPC

Shimal Jaykant, DES, SEPC

PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2026 member Shimal Jaykant, DES, SEPC, conference & events manager for Medical Conference Partners, is leaning into AI for content personalization,...