Keys to Member Engagement

by | Jul 10, 2026 | Uncategorized

MGI’s latest report shows soft membership numbers, but also suggests a few paths for improvement. The latest edition of MGI’s Membership Marketing Benchmarking Report is a good news-bad news affair. Bad news first. Membership is in trouble, the report makes clear. In...
Know Your Consumer’s Mindset

Know Your Consumer’s Mindset

by | Jul 10, 2026 | Uncategorized

At last year’s CEIR Predict conference, Jennifer Berg, Vice President at SSRS, delivered a research-driven look at the modern consumer in her presentation, Understanding Today’s Consumer: Insights That Drive Smarter Business Strategy. Drawing on SSRS’s tracking data,...
People on the Move

People on the Move

by | Jul 8, 2026 | Uncategorized

Julie Coker In October Julie Coker will join Visit California as its newest President and CEO. She is set to succeed Caroline Beteta, who announced her retirement earlier this year. Coker is leaving NYC Tourism + Conventions, where she currently serves as President...

These Future-Ready Innovations Are Shaping Events

by | Jul 8, 2026 | Uncategorized

Editorial Note: This blog is the third in a five-part series. Click on the links to catch up on previous installments of the series: Part 1 and Part 2. There’s a reason Expo! Expo! IAEE’s Annual Meeting & Exhibition is the ONE EPIC EVENT exhibitions and events...