Why Members Go Quiet and How to Bring Them Back

by | Jul 8, 2026 | Uncategorized

Most associations don’t have a membership problem. They have an engagement problem.  Members join with genuine intention. They pay their dues, receive a welcome email, maybe attend an onboarding call. Then, somewhere between that first login and the renewal...

Jamie Shibley

by | Jul 7, 2026 | Uncategorized

I help businesses thrive in a world of digital convenience by balancing the use of technology (AI) with relationship-first, actionable Strategic Engagement™. Backed by my new research from the Strategic Engagement Index™ and my best-selling book, Relationship-First...
The Skills That Mean More Than AI

The Skills That Mean More Than AI

by | Jul 7, 2026 | Uncategorized

Leaders want people who know their way around prompts. But old-school analytical skills have plenty of value. For the most recent set of Associations Now Deep Dives, I spoke with a few association meeting professionals about what skills they feel are most essential to...
Real-Estate Group Changes Name, Rebrands

Real-Estate Group Changes Name, Rebrands

by | Jul 7, 2026 | Uncategorized

CREDA, formerly NAIOP, sees the shift as a clearer reflection of its goals and membership. A long-running real-estate association has renamed and rebranded itself to better align with its member groups and advocacy goals. On July 1, NAIOP announced that its new name...

The Ripple Effect of Recognition

by | Jul 6, 2026 | Uncategorized

Editorial Note: Originally published in the July 2026 issue of Trade Show Executive magazine. I’d like to begin by recognizing the TSE’s Fastest 50 Award winners featured in this issue – congratulations! For me, this highlights something very important about our...