Why Your People Can Use a “Year in Review”

Spotify’s popular year-end Wrapped has lessons for associations—track data, celebrate wins, give people reasons to stay engaged. ‘Tis the season for wrapping it up. This December has been crowded with apps and online services delivering year-in-review presentations...
A Memorable Event Awaits in Long Beach

A Memorable Event Awaits in Long Beach

The Queen Mary, a stunning art deco ocean liner featuring luxury staterooms, dining, art exhibitions, and retail, is just one star attraction on the waterfront in Long Beach. One of three major California cities with a downtown waterfront, Long Beach is a meeting...

Honoring Legacy, Embracing Change

What ACOG’s first major rebrand in 75 years can teach long-standing associations. Associations must continually consider how and when to evolve their brand identity, especially as they approach a major milestone. The longer an organization’s visual identity remains...