Why Human Skills Matter More in the AI Era

As artificial intelligence continues to reshape the professional landscape, the irrefutable truth that human skills are increasingly valuable is welcomed by most professionals. While AI excels at processing data and automating routine tasks, the uniquely human...
People on the Move

People on the Move

Recent announcements about career changes include: Mara Craft Mara Craft has been promoted to General Manager of the Raleigh Convention Center and Red Hat Amphitheater. Craft has worked at the Raleigh Convention Center for 27 years, starting as an assistant to most...
Marketing Events Through Geopolitical Uncertainty

Marketing Events Through Geopolitical Uncertainty

While uncertainty presents challenges, it also creates opportunities to reinforce events’ value. As you navigate global uncertainties, here are four approaches you can take to minimize risks and maximize potential opportunities. 1. Focus on High-Impact Audiences Not...
How to Design for Return on Emotion

How to Design for Return on Emotion

Planner Liz Lathan modeled an event held at Atlantis Paradise Island in the Bahamas after the results of a study on ROE, which prescribed hands-on adventures and an enthusiastic welcome to keep the positive vibes flowing throughout the four-day event. When it comes to...