How to Navigate the ‘Sticky Spot’ of Measuring ROE

How to Navigate the ‘Sticky Spot’ of Measuring ROE

by | Apr 1, 2025 | Uncategorized

Encore’s senior vice president of communications and industry relations Amanda Armstrong recommends continually taking the temperature of attendees throughout the event journey. According to the CEMA Events Maturity Benchmarking Study, published late last year, “a...
5 Ways to Emotionally Engage Attendees

5 Ways to Emotionally Engage Attendees

by | Apr 1, 2025 | Uncategorized

Encore’s activation at IMEX America 2024 demonstrated how to use connected content across multiple LED banners for greater impact and participant engagement. In Convene’s April 2025 CMP Series, Convene editors explored what exactly Return on Emotion (ROE) means — both...
How CL 2025’s Puppy Park Drove Emotional Engagement

How CL 2025’s Puppy Park Drove Emotional Engagement

by | Apr 1, 2025 | Uncategorized

Not only was the Puppy Park a popular destination at Convening Leaders that brought participants joy, it resulted in an extremely high rate of adoption — most of the shelter puppies who were brought to the convetion center found forever homes. Photo courtesy Whatever...
Lillian Nguyen, MS

Lillian Nguyen, MS

by | Apr 1, 2025 | Uncategorized

PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2025 member Lillian Nguyen, MS, event security planner at Meta via Milestone Technologies, offers her tips to achieve work/life balance in the events...

Championing Women’s Leadership

by | Mar 31, 2025 | Uncategorized

Editorial Note: Originally published in the March 2025 issue of Trade Show Executive magazine. As we celebrate Women’s History Month, I reflect on the remarkable evolution of women’s roles in the trade show industry and the exciting momentum we’re building toward a...