Toward Healthier Juneteenths

Toward Healthier Juneteenths

by | Jun 14, 2024 | Uncategorized

Juneteenth events honoring Black heritage — in museums, parks, neighborhoods, and backyards — are part of the summer celebration time across the United States. In the three years since Juneteenth (June 19) officially became a national holiday, the number of events...
Beyond Sustainability Show and Tell

Beyond Sustainability Show and Tell

by | Jun 14, 2024 | Uncategorized

Carolina Goradesky (right), PCMA’s former head of global sustainability, and Amanda Simons (white pants), a founder and principal at Honeycomb Strategies, speak to participants of a behind-the-scenes sustainability tour at PCMA Convening Leaders 2024 in January at the...
Rethinking Swag at Events

Rethinking Swag at Events

by | Jun 14, 2024 | Uncategorized

According to the latest analysis from the Advertising Specialty Institute, distributor sales of promotional products, including event giveaways, in 2023 set a new record, reaching more than $26 billion in sales. Last year, a Reddit user who was helping to plan for a...

How to Make Your Strategy’s Message Stick

by | Jun 14, 2024 | Uncategorized

A website and announcement aren’t enough. Communicating strategic goals to staff means making its principles concrete and soliciting their input. At effective associations, strategy is key: Boards, staff leaders, and other stakeholders put in a lot of time and effort...