Honoring Legacy, Embracing Change

by | Dec 18, 2025 | Uncategorized

What ACOG’s first major rebrand in 75 years can teach long-standing associations. Associations must continually consider how and when to evolve their brand identity, especially as they approach a major milestone. The longer an organization’s visual identity remains...

Maximize Your Sponsorship Growth

by | Dec 18, 2025 | Uncategorized

Today’s competitive business events landscape has many organizers finding themselves trapped in the cycle of repeating last year’s sponsorship playbook. However, true revenue growth requires a significant shift in how we approach sponsorships, cost management and...
Claire Smith Announces Retirement

Claire Smith Announces Retirement

by | Dec 17, 2025 | Uncategorized

Claire Smith, 2018 chair of the PCMA Board of Directors, speaks at Education Conference 2018 in Cleveland. (Jacob Slaton photo) Claire Smith, who served as PCMA’s first-ever supplier, Canadian, and non-U.S.-based Chair of PCMA’s Board of Directors in 2018, announced...
People on the Move

People on the Move

by | Dec 17, 2025 | Uncategorized

Michael McQuade The Seattle Convention Center will welcome Michael McQuade as senior advisor, commercial strategy in January. McQuade has served as the center’s director of sales since 1988 and  served as an insightful contributor to the three expansions of the Arch...

Tips for Risk Readiness

by | Dec 16, 2025 | Uncategorized

ASAE’s Governance + Strategy forum is designed for high-level leadership. Two association execs share why it’s especially needed now. Disruptions, large and small, have defined 2025. For American associations, they have often circled around actions taken by the Trump...