Giulia Ferrero

Giulia Ferrero

PCMA’s 20 in Their Twenties program honors exceptional young leaders in the business events industry. Class of 2026 member Giulia Ferrero, director of event marketing at Swapcard, has come to understand how events shape industries by creating environments where...

Report: Associations Need to Prove Their Relevance

Association Laboratory’s survey suggests that employers are tightening their belts and looking beyond associations for training and support. A new survey has found that associations are under increased pressure to demonstrate their value. The Looking Forward Impact...
Your Content Using AI

Your Content Using AI

Generative AI models have changed the way event marketers approach content strategy. When it comes to marketing your conference to prospective attendees, it’s about focusing less on the call to action and more on demonstrating how the event will address their specific...
Plan a One-of-a-Kind Meeting in Puerto Rico

Plan a One-of-a-Kind Meeting in Puerto Rico

Break beyond traditional meeting spaces and gather in venues filled with natural light, ocean views, and tropical energy. In Puerto Rico, world-class facilities meet vibrant culture and unforgettable experiences that leave attendees inspired and ready to return. If...