Design a Story, Not a Schedule

Design a Story, Not a Schedule

Intentional design is about helping people get more from the event. Photo: Adobe Stock As planners, we spend a lot of energy organizing the logistics: the speakers, sessions, networking, sponsor opportunities, receptions, and schedule. But strong logistics do not...
Tracking the Changes Across Our Industry

Tracking the Changes Across Our Industry

Only 17 percent of women held leadership roles in the business events industry, according to a 2024 PCMA Foundation report. Photo: Adobe Stock Two articles from the early 2020s highlighted the dominance of women in the meetings industry and the increasing importance...
Events Industry Advice That Stands the Test of Time

Events Industry Advice That Stands the Test of Time

These 10 columns from Convene’s Dave Lutz, CMP, have timeless wisdom about the meetings industry. Photo: Adobe Stock We’re halfway through Convene’s 40th anniversary this year, and for half of those years (since 2006), I’ve had the privilege to pen 180-plus columns...