Is Your Event an Experience or Just a Service?

by | Jun 15, 2026 | Uncategorized

The economy and culture has shifted, and the expectations of event attendees have shifted right along with them. At last year’s CEIR Predict conference, Jim Gilmore, Co-Founder of Strategic Horizons LLP, delivered a session that challenged every assumption about what...
Research: Trade Shows Remain Top Marketing Investment

Research: Trade Shows Remain Top Marketing Investment

by | Jun 12, 2026 | Uncategorized

“Take That, Post-Pandemic Doubters. Trade Shows, Markets Are Thriving,” reads the headline of a recent article in Gifts & Decorative Accessories, highlighting how participation has returned to pre-pandemic levels at the gift and home industry’s major events in...

How Associations Can Assist Young Professionals

by | Jun 12, 2026 | Uncategorized

A new survey finds that Gen Z values skills and stability above simply climbing the ladder. Associations are well-positioned to help. “Young people these days just don’t want to lead.” Some variation of that mantra seems to get attached to every new generation; no...

Healthy Strategies for Healthcare Sponsorship

by | Jun 12, 2026 | Uncategorized

With the IAEE Healthcare Forum taking place next week, we thought we’d look at the issues that matter most to healthcare exhibition organizers. Spoiler alert: there’s no shortage of them. A recent IAEE Healthcare Insights Hour brought industry leaders together to...