The Power of a Simple Welcome

The Power of a Simple Welcome

Welcome cards, handwritten by a member of the FICP staff or board, were given to every person who came through registration at the the Financial & Insurance Conference Professionals’ most recent annual conference. We know it is harder than ever to get people to...
People on the Move

People on the Move

Dustin Arnheim Choose Chicago has promoted Dustin Arnheim to chief sales officer. He has has served as the organization’s senior vice president of sales and client services since July 2022. In his new role Arnheim will lead Choose Chicago’s global sales strategy,...
5 Marketing Strategies From the Savannah Bananas

5 Marketing Strategies From the Savannah Bananas

Known as the “Harlem Globetrotters of Baseball,” the Savannah Bananas have taken the country by storm for their high-energy, entertaining, and choreographed games. Jesse Cole, the creator of the Banana Ball tour, uses the “Five E’s Blueprint for Fandom” to guide the...